What Should Be the “From” Line of My Campaign?

From Line is one of the major elements of your email. Indeed, From Line is equally important as your subject line. Also, since it’s the very first thing your recipients see, it might be the most numerous factor in getting your emails opened.

Personal email or company email?

It depends on what type of emails you are going to send. While sending marketing emails your primary goal is to connect with a particular person of a particular organization. In such a situation, for them also you must be a particular person from a particular organization.

Let’s, think from the end of an email receiver. It shouldn’t be hard because sometimes you also experience marketing emails as well.

Assume you receive an email from a famous company, providing you their high-class services or products, sent from “simon9102@gmail.com”… Would you give attention to such mail? Would yourself seem safe replying to such kind of emails? So, what you can do with this type of emails either you ignore the mail without open it or you will simply DELETE the mail.

As per me, Simon_Smith@gmail.com would feel better here, and I possibly wouldn’t mind, if only Simon delivered me some more insight on how I can check out his business in the body of his email and/or in his signature. Maybe OPEN (if the subject line is more engaging).

Now, if you notice the same kind of email sent from “simon@companyname.com”, will you give more importance to it and think safe replying to this one? Mostly, I would.

Because, here am capable to review the company’s website to see who they are, where they are located, and so on. That reveals me they are good organization and professionally handle me as a buyer. By this, they will find my email address in their OPEN statistics.

Here I recommend, if you have your own sending domain(Don’t use your main domain for bulk mailing/Cold mailing), then definitely use in your sending domain in your from email address.

This surely helps you with passing the most of the anti-spam filters.

Best practices to consider when placing your “From Line”

From names should remain as short as possible: The number of characters that appear before the subject line varies based on email client and device. Almost all desktop email clients will display about 25 characters or fewer, besides mobile even small at about 20 characters.

From names should be immediately recognizable: From names are usually the first thing a user reads to decide if they should open the email or not. A From name can convey that the message contains relevant information, not just spam.

From names should meet the purpose and nature of the email: Most usually, the From name is your brand name because your brand has the greatest recognition and trust with your recipients. Still, there are occasions when an alternative From name might work better.

For example:

  • Walmart could use the From name “Your Walmart Order” to help their buyers know the email includes order and shipment tracking information, or “Walmart Support” when replying to a customer support inquiry.
  • The email From name of “Sam Walton” might go great for added personal email that talks about company culture or relevant company news.
  • If the sender doesn’t have the brand identification that Mr. Sam has, however you still want to shoot for a special feel, you might try a combo like “Sam Walton at Walmart”.

Reply To emails should be helpful: We’ve all seen the “noreply@company.com” emails, and you may have even seen From name of “No Reply”. Brands who practice this policy creating a negative impression on their customers by discouraging replies. It’s like having an open store with a closed sign in the door. Rather, make a positive, two-way bond with your potential clients by giving them a real email address you’ll check regularly.

At first sight, From lines look like a set of simple choices but it can take a creative brain to find the right ones for your brand.

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