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How to get my emails delivered to the inbox instead of the spam folder?

There are several best practices and tips that you can follow to improve your reputation and email deliverability.

Here are some tips to follow and choose to improve your reputation and email deliverability:

Sender Addresses:

Avoid using free web-based email addresses (Gmail, Yahoo, Hotmail, etc) for your sender addresses and reply to email addresses.

Use a custom domain email address that is linked to your own website. You will then be able to setup DKIM & SPF, which will allow for email authentication by the recipient servers.

Ensure your website is active and running. Sending emails from an address that is linked to an inactive or blank website will make ISPs suspicious.

Contact Lists:

Do not purchase, borrow or copy any third party contact lists. These types of lists typically contain many spam traps and poor quality email addresses. A spam trap is an email address that is not used for communication and it should never receive emails; if it does receive the email, then ISPs will be considered the sender to be a spammer.

Develop good quality contact lists by collect email addresses via an opt-in from your website. A double opt-in process (registration + sending of a confirmation email) is recommended to eliminate mis-typed or fake email addresses. You can easily create a double opt-in subscription form using any subscription plugins.

Regularly update and clean your contact lists. Monitor your mailing results, and remove blocked, hard bounce, blocked, spam, unsub, and non-engaging recipients. Focus on the people who are most interested in your newsletters.

Emails Contents:

Do not use ALL CAPITALIZED WORDS in your subject line or body.

Avoid using spammy type words (‘Free’, ‘Sale’, ‘Cash’, ‘Limited Time Offer’, ‘investment’, etc).

Keep your subject line between 35 to 50 characters long. The longer your subject line, the more likely it will be flagged as spam.

Send content that your subscribers have signed up for and are expecting. If you send non-relevant content, your subscribers may mark you as a spammer. Also, the more people that open your newsletters, the better your reputation.

Send your newsletters on a regular basis

View more email content pointers and tips.

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