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How to Add an Unsubscribe Link?

What is unsubscribe?
When a subscriber on your list declines to receive further communications, it’s called an unsubscribe. CAN-SPAM and other anti-spam laws require Mail250 to have an unsubscribe process in place. Every email campaign sent through Mail250 is required by law to include an unsubscribe link. To help you remain compliant, our [UNSUBSCRIBEURL] custom fields/merge tag/attribute automatically generates the link for you. You need to add unsubscribe URL manually in your template. If our system doesn’t detect an [UNSUBSCRIBE] OR [UNSUBSCRIBEURL]  in your campaign, we’ll add a unsubscribe URL in your campaign footer.

About the unsubscribe link?

When a recipient clicks an unsubscribe link in your email campaign, we’ll immediately unsubscribe them from your list and display your unsubscribe success page. This page assures people that they’ll no longer receive your email marketing campaign.

Insert Unsubscribe URL in Source Code

If you’re comfortable working in the source code of a Mail250 campaign, you can insert the unsubscribe link directly into the HTML of an editable area.

To insert the unsubscribe link directly into the HTML of an editable area, follow these steps.

  • Go to the campaign creation page Email Marketing
  • Click the < > source icon.

Email Marketing

  • Add the following code where you want your unsubscribe link to appear:

<a href="[UNSUBSCRIBEURL]">opt-out completely.</a>

  • Click the < > source icon again.
  • Save and continue editing
Insert Unsubscribe URL in Custom Code
You can still add the unsubscribe link in a custom-coded a template or campaign. Copy and paste the following code anywhere you want the link to appear.

<a href="[UNSUBSCRIBEURL]">opt-out completely.</a>

Get Unsubscribe HTML in your campaign
  • [UNSUBSCRIBE]: This is default placeholder for unsubscribing. It will give your unsubscribe HTML.

Email Marketing


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