What Should Be the “From” Line of My Campaign?
From Line is one of the major elements of your email. Indeed, From Line is equally important as your subject line. Also, since it’s the very first thing your recipients…
Posts by Abhi Shah
Subject line hacks to boost your open rates
The subject line is the first thing the prospects will read about you, your company and your product/service. So it needs to be the best you can to catch the…
SMTP Ports: 25, 465, 587 and 2525. What SMTP Port Should I Use?
What is an SMTP? Simple Mail Transfer Protocol (SMTP) is the standard protocol for sending and receiving e-mail on a Transmission Control Protocol (TCP)/IP network. SMTP provides the ability to…
Email marketing best practice tips (A to Z of Email Marketing)
Just like the kids, there’s an alphabet for you to learn and remember for your next email marketing campaign. All your hard effort in kindergarten paid off. You were just…
