As a business owner, you need to optimize every penny you spend. You cannot afford to put your time, effort, and money into a marketing strategy that won’t deliver the expected results and success. Whether you need to attract new clients or keep the existing ones invested enough to keep coming back, There are many benefits email marketing is your way to go!
Email marketing is the most reliable platform which is why it is stuck for so long. Social media has just started to be essential in marketing strategies, but emails have been beneficial for brand marketing before social media existed.
Email marketing not only helps you keep in touch with your customers who want to hear from you but also allows you to offer informative content, drive traffic, run surveys, receive feedback and reviews, make important announcements, and much more. This way you are always on top of their minds.
In fact, email marketing generates an ROI of about $42 on every $1 spent. This comes up to 4200% profit on every dollar spent.
Email marketing above all has been thriving since day one. Why do you think this happens? Why is email marketing so result-driven? Let’s find out!
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Email Marketing Benefits – Why It Is Important?
Unlike other marketing channels, emails are fairly simple and personal. They allow you to keep in touch with your customers and keep a consistent relationship. Whether your emails are simple like “Happy birthday”, “Welcome Mail”, or a cheerful message like “Welcome aboard”, emails are the most effective approach to build trust and show the customers that you value them.
Your emails should portray the value you give. The more value you give to your target audience, the more they’ll long for more emails from you. When you engage them in fun and entertaining content, it creates a professional environment with a pinch of casual touch to it. It makes it easier for brands to encourage their audience with a Call to action.
There is plenty of data that can show you why email marketing is beneficial. Still not convinced? Let’s see some figures and make the above information a bit more concrete.
- Studies show that millennials spend about 6.4 hours every day reading emails.
- In the US about 91% of adults appreciate receiving marketing and promotional emails from companies they’d like to interact with.
- Statistics have proved that emails are forty times more effective and efficient in customer acquisition as compared to social media platforms combined like Facebook, and Twitter.
- 80% of professional marketers believe that email marketing has helped them drive their customer acquisition and build a loyal customer base.
- Over the last year, 77% of marketers have noticed a significant increase in their user engagement through emails.
Email marketing is expected to grow by 4.3 billion in 2023.
The benefits of email marketing cannot be overstated, it’s been aching and outdoing itself for a long time. And has been the most ROI-driven strategy that every business, big or small, incorporates.
It’s not over yet, continue reading to find some amazing email marketing benefits.
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What are the Benefits of Email Marketing?
Discover how businesses stand out in the market by email marketing. Let’s dive in and understand some of the major email marketing benefits.
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Display Personalized Content
Emails help you target your audience and tap the perfect segment. You can target a vast audience and send personalized content to build strong relationships. From curating the perfect subject line to align with your customer’s needs, and quality content that motivates your audience to keep coming back, email is the best channel.
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Augment Credibility
You need to tailor your content according to your audience. Being able to target your audience, you get the benefit of curating the most relevant content and stopping them from hitting the unsubscribe button. Creating a permission-based email list, keeping your subject line engaging, and showcasing professional content, help build credibility.
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Improve Visibility and Recognition
When you receive some emails, the brand automatically clicks in your head. Well, that’s exactly what everyone aims for. Spotify is the best example that shows what highly relevant and brilliantly curated content looks like. Keep your content structure consistent to build recognition. And providing valuable content portrays a customer-centric brand.
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Improve Sales
Did you know emails generate around $37 billion in sales in the retail industry annually? That’s right, email marketing is this powerful and provides you the opportunity to cater impulse purchases. You can spark up user interest by sending cart abandonment emails, listing similar products according to their search, or offering them a special discount to keep them coming back, ultimately improving your sales to a great extent.
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Level up the Brand-user Relationship
Customers appreciate good and engaging emails. Giving time and effort to the email draft does not go unnoticed. Since it’s impossible to reach every customer personally, emails are your way to curate personalized content and build a personal relationship with your customers. Emails are a great way to nurture your customers with helpful information, tips, products, etc., and offer them a seamless experience. Moreover, emails that have a hint of casual content also help build better relationships.
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Optimize the Time and Expenditure
While big businesses can afford to make mistakes and overcome them in no time, a small business cannot afford to make so much effort, devote so much time, and not get the desired results. Email marketing helps with optimized use of your money by removing any kind of printing, and mailing costs. Designing the perfect email is not a complex process, and sending emails to a large audience is cost-effective.
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Analyze What Works Best
You can analyze and measure various aspects of how your subscribers behave with your email. User can understand which emails get opened the best and follow that structure and content language in the future. You can figure CTR and get insights about how much time customers spent on your email and hit on the link. Moreover, the conversion rates through your emails are also an important aspect, you can improve your CTA buttons to reap better results.
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Boost Website/Social Media Traffic
Embedding social media and website widgets in your email using social media aggregator platforms like Taggbox, cannot only boost traffic on your website but also significantly improve your follower count on social media platforms. By embedding widgets in your emails you shoot two birds with one arrow and not only enhance the feel and look of your email layout but also boost CTR by redirecting them to your website.
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Ace Expertise and Flaunt Authority
When you own a business it’s understood that you have expertise in the industry. Be free and open to flaunt your knowledge and enlighten your audience with various tips and tricks, hidden purposes, and much more exciting content. Your audience who has signed up for your newsletter wants to hear from you and expects quality content. Your target audience surely expects to see valuable and relevant content, so why not deliver it to them?
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Keep your Audience Excited
Keep your audience excited by giving glimpses about certain important announcements, or big product launches. They tend to explore more and talk about this interesting news. Keep your content unique and aligned with your niche. Maybe give them a small reward for their loyalty, a simple nice gesture can go a long way. It’s the perfect approach to accelerate and achieve your goals.
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Conclusion – Start personalized Communication
Email marketing has been benefitting brands in many ways for a long time. What are you waiting for? Create professional yet personal content, deliver valuable and relevant information, build relationships, and optimize your marketing spend with email marketing. Enjoy creating email content while keeping your audience excited, interested, and longing for more.