The Best Email Marketing Services in 2025
Email marketing remains one of the most cost‑effective ways to keep customers engaged and drive revenue. In 2024 the largest providers such as Gmail and Yahoo introduced stricter sender requirements, making it more important than ever to use a dedicated platform. A good service should offer intuitive design tools, segmentation and automation features, strong deliverability and transparent pricing.
We evaluated leading providers based on features, ease of use, support, automation and price. This guide highlights eleven services we think stand out in 2025. It starts with Mail250, an AI‑driven platform headquartered in India, followed by popular platforms such as Brevo, HubSpot and Mailchimp. Pricing is listed in US dollars for monthly plans where available.
Comparison at a Glance
Service | Best for | Free plan (contacts/emails) | Starting paid price* |
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Mail250 | AI‑powered deliverability & unlimited sends | —Yes | $20/month |
Brevo | Growing businesses & multichannel marketing | 300/day & 9,000/mo | $9 for 5,000 emails/mo |
HubSpot | Enterprise CRM & marketing automation | 2,000/mo | $40/mo for 2,000 contacts |
Mailchimp | Simple emailing & integrations | 1,000/mo & 500 contacts | $13/mo for 500 contacts |
Kit (ConvertKit) | Bloggers & content creators | 10,000 subscribers with limited automation | $15/mo for 300 contacts |
Klaviyo | Ecommerce automation & SMS | 250 contacts & 500 emails | $20/mo for 500 contacts |
AWeber | Bloggers & template variety | 500 contacts & 3,000 emails | $14.99/mo |
ActiveCampaign | Advanced automation workflows | 14‑day trial (limited contacts) | $39/mo for 1,000 subscribers |
GetResponse | Webinars & all‑in‑one marketing | 500 contacts & unlimited emails | $19/mo for 1,000 subscribers |
Constant Contact | Non‑profits & social media tools | no free plan | $12/mo for 500 subscribers |
Campaign Monitor | Template selection & white‑labelling | Up to 5 contacts (free trial) | $11/mo for 500 subscribers |
MailerLite | Customer support & affordability | 1,000 contacts & 12,000 emails | $10/mo for 500 contacts |
*Prices are for entry‑level paid plans and may vary based on contact or email volume.
1. Mail250 – AI‑Driven Email Deliverability
Key features
- Content analyzer & design tools: Mail250 includes a drag‑and‑drop builder and a content analyzer that helps you craft subject lines and copy to drive engagement.
- AI‑driven deliverability: The i‑MTA engine automatically stays up‑to‑date with anti‑spam policies and optimizes sending speed.
- Actionable analytics: Simple metrics and insights help you troubleshoot campaigns and optimize send time.
- Unlimited contacts & sends: Even the entry‑level plan ($20/month) includes unlimited contacts, SMTP support, a dedicated IP and automated warm‑up.
- 24/7 support: Live chat, webinars and one‑to‑one calls are available without extra cost.
Pricing
Mail250 offers four startup plans and four SMB plans. All include unlimited contacts and emails; the main difference is sending speed and dedicated IPs. The Starter plan costs $20 per month and allows 200 emails/hour. The Plus plan ($30) raises speed to 400 emails/hour, Pro Plus ($50) to 1,000 emails/hour, and Dedicated ($150) includes a dedicated IP and 2,500 emails/hour. Larger SMB plans range from $129 to $549 monthly.
Pros and cons
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2. Brevo – Multichannel Marketing for Growing Businesses
Brevo (formerly Sendinblue) is designed for small businesses that plan to grow. Its drag‑and‑drop editor lets you build on‑brand emails and reuse your assets. The platform is more than email: it integrates SMS, WhatsApp, live chat and push notifications so you can manage all campaigns from one interface.
Key features
- Flexible editor & templates: Upload brand assets once and reuse them; choose from fully responsive templates.
- Segmentation & personalization: Create targeted campaigns based on behaviors and attributes.
- A/B testing & send‑time optimization: Test subject lines and optimize send time for each subscriber.
- AI assistant: Brevo’s AI helps craft subject lines and marketing content.
- Marketing automation: Premade automation templates, website tracking triggers and omnichannel workflows.
- Transactional emails & SMTP relay: Manage order confirmations or password resets alongside marketing campaigns.
Pricing
Brevo’s Free plan sends up to 300 emails per day (9,000/month) and includes all core features. Paid plans start at $9/month for 5,000 emails; pricing scales with the number of emails you send. All paid tiers include email support, while chat/phone support is available on higher plans.
Pros and cons
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3. HubSpot – CRM and Email Marketing in One
HubSpot combines a powerful CRM with marketing, sales and service tools. Businesses use it to manage contacts, automate marketing campaigns and close deals. The Marketing Hub includes email, landing pages, ads, SEO and social tools, while the Sales Hub adds email tracking, meeting scheduling and predictive lead scoring.
Key features
- Unified CRM & marketing platform: Combine contact management, automation and sales in one place.
- Advanced personalization: Robust contact and company tracking enables hyper‑personalized campaigns.
- Comprehensive resources: HubSpot offers 24/7 support and a vast knowledge base for learning.
Pricing
HubSpot’s free plan allows up to 2,000 emails per month with one million non‑marketing contacts. The Starter Marketing plan costs $40/month for 2,000 contacts. Prices rise steeply at higher tiers, especially when onboarding fees are included.
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4. Mailchimp – User‑Friendly Emailing & Integrations
Mailchimp is popular for its intuitive interface and large ecosystem. It offers a drag‑and‑drop email builder and professional templates. Users can grow lists with signup forms and unlimited landing pages. Advanced tools include A/B testing, segmentation and send‑time optimization.
Key features
- Drag‑and‑drop editor & templates: Quickly build campaigns using professional designs.
- List growth tools: Pop‑up forms and landing pages help capture subscribers.
- Advanced segmentation: Prebuilt and custom segments plus send‑time optimization.
- Multichannel extras: Paid plans include social media scheduling and advertising.
Pricing
The free plan includes 1,000 emails per month and 500 contacts. Paid plans start at $13/month for 500 contacts and scale based on subscriber count.
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5. Kit (ConvertKit) – Built for Content Creators
ConvertKit (now rebranded as Kit) caters to bloggers, YouTubers and other creatives. It helps grow audiences with customizable landing pages and sign‑up forms. Tag‑based segmentation lets you personalize messages and run A/B tests on subject lines. A visual automation builder shows sequences and includes pre‑built templates for webinars and product launches.
Key features
- Subscriber tagging: Segment subscribers using tags based on behavior and interests.
- Visual automation builder: Design automated sequences using a drag‑and‑drop workflow editor.
- Tailored for creators: Landing pages, downloadable incentive delivery and sign‑up forms built for creatives.
Pricing
Kit’s free plan supports up to 10,000 subscribers, but automation is limited. Paid plans start at $15/month for 300 contacts and add advanced features.
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6. Klaviyo – Ecommerce‑Focused Email & SMS
Klaviyo specialises in ecommerce, providing advanced segmentation and predictive analytics. Ready‑made templates and personalized blocks make it easy to recommend products and send dynamic content. The platform tracks website events and stores customer data in a built‑in CRM. It also offers benchmark reporting and integrates deeply with major ecommerce platforms like Shopify and WooCommerce.
Key features
- Ecommerce integrations: Connect to Shopify, BigCommerce, Magento and others.
- Advanced segmentation & automation: Create highly targeted segments based on behavior and purchase history.
- Predictive analytics: AI‑driven insights such as customer lifetime value and churn risk.
Pricing
Klaviyo’s free plan allows 250 contacts, 500 emails and 150 SMS credits. Paid plans start at $20/month for up to 500 contacts.
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7. AWeber – Beginner‑Friendly with Hundreds of Templates
AWeber is ideal for bloggers and small businesses who want lots of template choices and an easy start. It provides a drag‑and‑drop editor, over 700 email templates and an AI‑powered design assistant that builds on‑brand layouts from your website and social channels. Tagging helps you track subscribers and trigger automations like welcome series and product launches. The platform also includes a landing‑page builder with sign‑up forms.
Key features
- Extensive template library: 700+ templates for professional emails.
- AI design assistant: Automatically builds branded templates using your existing site.
- Tag‑based automation and drip campaigns: Create welcome flows and segmented campaigns.
Pricing
AWeber’s free plan supports 500 subscribers and 3,000 emails. Paid plans start at $14.99/month and scale with subscriber count. All plans include chat, email and phone support.
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8. ActiveCampaign – Advanced Automation Workflows
ActiveCampaign is known for its sophisticated automation builder and integrated CRM. You can split‑test up to five versions of an email, run a spam checker and track website behavior to trigger campaigns. The platform offers a library of pre‑made workflows and the ability to create custom automations with multiple triggers. Upgrading to higher tiers unlocks contact scoring and multi‑channel tools like SMS and landing pages.
Key features
- Visual automation builder: Design complex workflows with triggers based on website activity and email engagement.
- Integrated CRM: Sync marketing and sales data for personalized campaigns.
- Website & event tracking: Use onsite behavior to personalize messages.
Pricing
ActiveCampaign offers a 14‑day free trial with limited sends. Plans start at $39/month for 1,000 subscribers. Higher tiers introduce contact scoring and advanced features.
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9. GetResponse – All‑in‑One Marketing & Webinars
Note: Due to image‑generation limits, a dedicated illustration is not included for this entry.
GetResponse goes beyond email, offering tools for webinars, websites and paid ads. A library of professionally designed templates and a drag‑and‑drop editor help craft branded emails. Segmentation, tagging and time‑based drip campaigns let you deliver targeted content. You can also send transactional emails and integrate ecommerce plugins to promote products.
Key features
- Webinar builder: Host webinars directly within the platform.
- Marketing automation: Time‑based drip campaigns, tagging and scoring.
- Conversion funnels & ads: Pre‑made sales funnels and Facebook ad tools.
Pricing
GetResponse’s free plan allows unlimited email sends to 500 contacts. Paid plans start at $19/month for 1,000 subscribers and include live chat and email support.
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10. Constant Contact – Email Marketing with Social & Donations
Constant Contact is well‑known among nonprofits and small businesses. It offers numerous email templates and a tool that automatically builds branded designs from your website or Facebook page. Advanced segmentation and A/B testing help refine campaigns. Outside of email, you can build landing pages, accept donations and manage social media posts.
Key features
- Template builder & branding tool: Quickly create branded emails from your existing site.
- A/B testing and automation: Test subject lines and send multi‑step sequences.
- Social media management: Schedule posts and respond to messages within the platform.
- Donation and nonprofit tools: Accept online donations for fundraising campaigns.
Pricing
Constant Contact has no free plan. Paid plans start at $12/month for up to 500 subscribers. Higher tiers include unlimited emails and additional automation tools.
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11. Campaign Monitor – Beautiful Templates & White‑Labelling
Campaign Monitor is prized for its design capabilities and agency‑friendly features. It offers a wide selection of responsive email templates and a drag‑and‑drop editor. Send‑time optimization and segmentation help you deliver messages when subscribers are most likely to engage. Agencies can white‑label the platform and provide it to clients under their own brand.
Key features
- Template library: Large choice of responsive templates with personalization options.
- Visual journey builder: Create automation journeys by dragging emails into sequences and triggering conditions.
- Transactional emails: Send transactional messages with the same branding as marketing emails.
- White‑labelling: Agencies can rebrand the platform for clients.
Pricing
Campaign Monitor offers a free trial that lets you send campaigns to up to five contacts. Paid plans start at $11/month for 500 subscribers and scale with list size.
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12. MailerLite – Affordable & Supportive
MailerLite is a budget‑friendly option that covers the basics and offers strong support. Its drag‑and‑drop editor lets you build emails and landing pages; there’s even a website builder. Automation and personalization are available, with special features like abandoned cart emails for Shopify and WooCommerce. A/B testing and time‑zone based delivery help improve results.
Key features
- Website and landing page builder: Create forms, pages and entire sites.
- Automation & personalization: Build workflows and abandoned cart emails.
- Analytics & A/B testing: Reports, A/B testing and smart delivery by time zone.
- Multi‑language support: Supports multiple languages, including RTL languages.
Pricing
MailerLite’s free plan offers 12,000 emails per month to 1,000 contacts. Paid plans start at $10/month for 500 subscribers.
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Choosing the Right Platform
The best email marketing service depends on your goals and budget. For AI‑driven deliverability and unlimited sends, Mail250 offers excellent value. Brevo and MailerLite provide affordable all‑in‑one options for small businesses. Enterprise‑level organizations may prefer HubSpot or ActiveCampaign for their advanced CRM and automation features. If ecommerce is your focus, Klaviyo’s predictive analytics and integrations are hard to beat. Use our comparison table to narrow down options, test free plans where available, and remember that the perfect platform is the one that aligns with your strategy and scales with your growth.